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Home / Privacy & Cookies

Privacy & Cookies

Laatst bijgewerkt: 8 September 2026

This privacy and cookie policy explains how PyroProducts (MVDL Group B.V.) processes your personal data, which cookies we use and what rights you have.

Contents
  • About our privacy and cookie policy
  • Shopify
  • Klaviyo
  • Microsoft Office 365
  • Mollie
  • Klarna
  • WebwinkelKeur
  • PostNL
  • DHL
  • MoneyMonk
  • Bol.com
  • Amazon
  • Meta and Google Ads
  • Purpose of the data processing
  • Retention periods
  • Your rights regarding personal data
  • What are cookies and which ones do we use?
  • Google Analytics
  • Klaviyo tracking
  • Changes to the privacy policy
  • Contact details
Introduction

About our privacy and cookie policy

MVDL Group B.V. (trading as PyroProducts) cares a great deal about your privacy. We therefore only process data that we need for (improving) our services, and we handle the information we have collected about you and your use of our services with care. We never make your data available to third parties for commercial purposes.

This privacy policy applies to the use of the website and the services offered through it by MVDL Group B.V. These terms take effect on 13 May 2026. Publishing a new version renders all previous versions invalid.

This policy describes what data about you we collect, what that data is used for, and with whom and under what conditions it may be shared with third parties. We also explain how we store your data, how we protect it against misuse, and what rights you have regarding the personal data you have provided to us.

If you have questions about our privacy policy, you can contact our privacy contact at info@pyroproducts.nl.

Webshop software

Shopify

Our webshop was built with software from Shopify. Personal data you provide to us for the purpose of our services is shared with this party. Shopify has access to your data in order to give us (technical) support; they will never use your data for any other purpose.

Under the agreement we have entered into with them, Shopify is required to take appropriate security measures. Shopify uses cookies to collect technical information about your use of the software. Shopify is based in Canada and may process data outside the EU, which is safeguarded through appropriate measures such as Standard Contractual Clauses.

Email and mailing lists

Klaviyo

Our website uses Klaviyo, a third party that handles the email traffic originating from our website and the sending of any newsletters. All confirmation emails you receive from our website and web forms are sent via Klaviyo's servers.

Klaviyo will never use your name and email address for its own purposes. At the bottom of every email sent automatically via our website you will find the unsubscribe link. If you click it, you will no longer receive email from our website. This may seriously reduce the functionality of our website.

Your personal data is stored securely by Klaviyo. Klaviyo uses cookies and other internet technologies that show whether emails are opened and read. Klaviyo reserves the right to use your data to further improve its services and, in that context, to share information with third parties.

Klaviyo is based in the United States. Processing of data outside the EU is safeguarded through appropriate measures such as Standard Contractual Clauses and the EU-US Data Privacy Framework.

Business email

Microsoft Office 365

For our regular business email traffic we use the services of Microsoft Office 365. This party has taken appropriate technical and organisational measures to prevent misuse, loss and corruption of your data and ours as far as possible. Microsoft has no access to our mailbox and we treat all our email traffic as confidential.

Payments

Mollie

To handle (part of) the payments in our webshop we use the Mollie platform. Mollie processes your name, address and place of residence, and your payment details such as your bank account or credit card number. Mollie has taken appropriate technical and organisational measures to protect your personal data.

Mollie reserves the right to use your data to further improve its services and, in that context, to share (anonymised) data with third parties. All safeguards mentioned above regarding the protection of your personal data also apply to the parts of Mollie's services for which they engage third parties. Mollie does not keep your data longer than the statutory periods permit.

Payments

Klarna

To handle (part of) the payments in our webshop we use the Klarna platform. Klarna processes your name, address and place of residence, and your payment details such as your bank account or credit card number. Klarna has taken appropriate technical and organisational measures to protect your personal data.

In the event of an application for deferred payment (a credit facility), Klarna shares personal data and information about your financial position with credit reference agencies. All safeguards mentioned above regarding the protection of your personal data also apply to the parts of Klarna's services for which they engage third parties. Klarna does not keep your data longer than the statutory periods permit.

Reviews

WebwinkelKeur

We collect reviews through the WebwinkelKeur platform. If you leave a review via WebwinkelKeur, you are required to provide a name and email address. WebwinkelKeur shares this data with us so that we can link the review to your order. In some cases WebwinkelKeur may contact you to ask for clarification of your review.

If we invite you to leave a review, we share your name and email address with WebwinkelKeur. They use this data solely for the purpose of inviting you to leave a review. WebwinkelKeur has taken appropriate technical and organisational measures to protect your personal data.

Shipping

PostNL

When you place an order with us, it is our job to have your parcel delivered to you. We use the services of PostNL to carry out deliveries. For this it is necessary that we share your name, address and place of residence with PostNL.

PostNL uses this data only for the performance of the agreement. If PostNL engages subcontractors, PostNL will also make your data available to those parties.

Shipping

DHL

When you place an order with us, it is our job to have your parcel delivered to you. We use the services of DHL to carry out deliveries. For this it is necessary that we share your name, address and place of residence with DHL.

DHL uses this data only for the performance of the agreement. If DHL engages subcontractors, DHL will also make your data available to those parties.

Accounting

MoneyMonk

To keep our records and accounts we use the services of MoneyMonk. We share your name, address and place of residence and details of your order. This data is used to administer sales invoices.

Your personal data is transmitted and stored securely. MoneyMonk has taken the necessary technical and organisational measures to protect your data against loss and unauthorised use. MoneyMonk is bound by confidentiality and will treat your data as confidential.

External sales channels

Bol.com

We sell (some of) our items through the Bol.com platform. If you place an order through this platform, Bol.com shares your order and personal data with us. We use this data to process your order.

We treat your data as confidential and have taken appropriate technical and organisational measures to protect your data against loss and unauthorised use.

External sales channels

Amazon

We sell (some of) our items through the Amazon platform. If you place an order through this platform, Amazon shares your order and personal data with us. We use this data to process your order.

We treat your data as confidential and have taken appropriate technical and organisational measures to protect your data against loss and unauthorised use.

Advertising

Meta and Google Ads

If you have ordered from us, we may share your email address in encrypted form with Meta (Facebook and Instagram) and Google. They use that encrypted data solely to recognise whether you have an account there, so that we can show you advertising for products similar to what you bought from us. We also use it to make sure you are not shown advertising, for example when you have just placed an order.

Before it is sent, your email address is converted into an unreadable code (SHA-256) and it is never sold to third parties. In doing so we rely on our legitimate interest in informing existing customers about comparable products.

Would you rather we did not use your data for this? Send a message to info@pyroproducts.nl and we will remove you from these advertising lists.

Purpose

Purpose of the data processing

General purpose of the processing

We use your data solely for the purpose of our services. This means that the purpose of the processing is always directly connected to the order you place. We do not use your data for (targeted) marketing without your explicit consent.

If you share data with us and we use that data to contact you at a later moment other than at your own request, we will ask for your explicit consent. Your data is not shared with third parties, other than to meet accounting and other administrative obligations. All these third parties are bound by confidentiality.

Automatically collected data

Data collected automatically by our website is processed with the aim of further improving our services. This data (for example your IP address, web browser and operating system) is not personal data.

Cooperation with tax and criminal investigations

In certain cases MVDL Group B.V. may be required by law to share your data in connection with a tax or criminal investigation by the authorities. In such a case we are compelled to share your data, but we will resist this within the limits the law allows us.

Retention

Retention periods

We keep your data for as long as you are a customer of ours. This means that we keep your customer profile until you indicate that you no longer wish to use our services. If you tell us this, we will also treat it as a request to be forgotten.

It also means that we do not keep your data for longer than two years from the last point of contact or transaction, unless there is a legal basis for doing so. Under applicable administrative obligations we are required to keep invoices containing your (personal) data, so we will keep that data for as long as the applicable period runs (in the Netherlands 7 years for the tax authorities).

Your rights

Your rights regarding personal data

Under applicable Dutch and European law you have, as a data subject, certain rights regarding the personal data processed by us or on our behalf. Below we explain what those rights are and how you can invoke them.

In principle, to prevent misuse, we send statements and copies of your data only to the email address already known to us. If you wish to receive the data at a different email address or by post, for example, we will ask you to identify yourself.

You have the right at any time to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you suspect that we are using your personal data incorrectly.

Right of access

You always have the right to inspect the data that we process (or have processed) that relates to you or can be traced back to you. You can submit such a request to our privacy contact. You will receive a response to your request within 30 days.

Right to rectification

You always have the right to have the data that we process (or have processed) that relates to you or can be traced back to you corrected. You can submit such a request to our privacy contact. You will receive a response to your request within 30 days.

Right to restriction of processing

You always have the right to restrict the processing of data that we process (or have processed) that relates to you or can be traced back to you. You can submit such a request to our privacy contact.

Right to data portability

You always have the right to have the data that we process (or have processed) that relates to you or can be traced back to you handled by another party. In such a case we will most likely be unable to continue providing our services, because the secure linking of data files can then no longer be guaranteed.

Right to object and other rights

Where applicable, you have the right to object to the processing of your personal data by or on behalf of MVDL Group B.V. If you object, we will immediately stop processing the data pending the handling of your objection.

You also have the right not to be subject to automated individual decision-making or profiling. We do not process your data in a way that makes this right applicable.

Cookies

What are cookies and which ones do we use?

A cookie is a small text file that is stored in the browser of your computer, tablet or smartphone on your first visit to our website. We use cookies with a purely technical function. They ensure that the website works properly and that, for example, your preferred settings are remembered. We also place cookies that track your browsing behaviour so that we can offer tailored content.

We use the following types of cookies:

Functional cookies

These cookies are necessary for the website to work. They make it possible to keep products in the shopping cart and to log in to your account, and they ensure the ordering process runs correctly. No consent is required for these cookies.

Analytical cookies

We use analytical cookies to understand how visitors use our website, so that we can improve the user experience. These cookies are only placed after you have given your consent via our cookie banner.

Marketing cookies

Marketing cookies are used to track your browsing behaviour and to show relevant content or advertising based on it. These cookies are only placed after you have given your consent via our cookie banner.

Managing cookies

On your first visit to our website we informed you about these cookies and asked for your consent to place them. You can withdraw or adjust your consent at any time via the cookie settings at the bottom of our website. You can also delete cookies yourself at any time through your browser settings.

Cookies

Google Analytics

Cookies from the American company Google are placed through our website, as part of the "Analytics" service. We use this service to track and obtain reports on how visitors use the website.

This processor may be required under applicable laws and regulations to give access to this data. We collect information about your browsing behaviour and share this data with Google. Google can interpret this information in combination with other data sets and in that way track your movements across the internet. Google uses this information to offer targeted advertising (Google Ads) and other Google services and products, among other things.

Google Analytics is only activated after you have given your consent via our cookie banner.

Cookies

Klaviyo tracking

Klaviyo places cookies to measure the effectiveness of our email campaigns. This records, among other things, whether you have opened an email, clicked a link, or made a purchase after receiving an email. We use this data to make our communication more relevant.

Klaviyo tracking is only activated after you have given your consent via our cookie banner or have subscribed to our newsletter.

Changes

Changes to the privacy policy

We reserve the right to change our privacy policy at any time. On this page, however, you will always find the most recent version. If the new privacy policy affects the way we process data already collected about you, we will notify you by email.

Contact

Contact details

MVDL Group B.V.
Industrieweg 10C
5145PV Waalwijk
The Netherlands

Email: info@pyroproducts.nl

Contact for privacy matters: Mikki van der Lee

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MVDL Group B.V.
Industrieweg 10C, 5145PV Waalwijk
Chamber of Commerce: 42023875
VAT: NL869347445B01

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